Daimler unplugged

Tradition does not stand in the way of contemporary solutions. This is proven by the Daimler Supplier Award 2017, which started a new chapter during the event for the 10th anniversary of the award. Under the motto "Enter the next chapter" Siegelwerk and Daimler staged an evening of departure and exploration of new possibilities.

The Tangram

From the dynamic key visual, its basic form was extracted for the event design and used in many individual design configurations.

The modern event design was derived from the newly interpreted 'Tangram' mark, sybolising a broad path towards the future.

Welcome on your stage


After a short walk through the 'time tunnel', which displayed highlights of the past 10 years, the guests entered the auditorium via the stage and out into the main event area. Once there, each participant was personally greeted by the board. WELCOME ON YOUR STAGE. Upon entering, guests felt appreciation and a change of mindset from the very start.

Gala meets Convention

The atmosphere - urban, cosmopolitan and personal. Celebratory moments alternated between fresh, dynamic flashes and live performances. Gala meets convention.

The programme - large media images, interactive moments, and spatial activities. Through clear, open and interactive dialogue about the new ways, the achievements of the past year were personally honoured. The charming and humorous host Judith Rakers led the evening.

Award Trophy


Openness and close collaboration were also symbolized by the new award trophy: two abstracted hands intertwined.

Inside out: We celebrate where mobility is at home.

Following the Best Supplier awards ceremony, the guests met at a street food market and celebrated the joint step into a new chapter of partnership.