My Rothaus story starts here!

 

At the world's largest public trade fair for tourism and leisure, CMT in Stuttgart, the Rothaus Experience World (Erlebniswelt) was designed to merge tradition with modernity. Visitors were invited to take a journey to the Black Forest through media interaction points.

Multimedia action points

 

Through media interaction points, visitors were presented with the diversity of the Rothaus Experience World attractions.

Modernity meets tradition

 

The stand design was clear and multilayered. The combination of natural materials (Black Forest fir) and technical elements (plexiglas, light frames, LED screens and 3D typography) represented Rothaus as a modern and innovative brewery with very traditional roots and a clear commitment to the Black Forest.

Look. Marvel. Enjoy... and share!


Besides the stand design and the core communication concept, our team was also responsible for the media production, brochure and the social media campaign.

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BMW AG
INDIVIDUAL CUBE