Rothaus film shoot in the Black Forest

We’re digesting a successful week filming:

Our film crew accompanied bbq legend and author Tom Heinzle through the Black Forest on behalf of the Badische Staatsbrauerei Rothaus.During our delicious journey we met many interesting people and had great conversations about regionality, quality, production and species-appropriate farming.

This is just a little appetiser - you’ll have to be patient until our documentary series is released to get the main course.

Stay tuned!

Digital Annual General Meeting 2020 - TeamViewer

Siegelwerk had the pleasure of hosting the first ever digital AGM for global technology company TeamViewer. Instead of the initial plan of hosting a live event, TeamViewer addressed its shareholders and stakeholders via a livestream from its headquarters in Göppingen. 

The generous stage architecture made it possible to comply with COVID distancing rules, so that the Executive Board and the Supervisory Board could be on site in person. The simple design/lighting concept successfully enhanced the speakers environment without being distracting for the online viewers.

Rothaus Whisky Weekend

Two days including a whisky premiere and full events programme. From the "Rothaus Whisky Story" to "Adventures à la Carte", the "Smoke & Flavour" BBQ event and the "Course of Senses", the participants were taken on a very special and truly unforgetable whisky experience. It must have been tough!

LiAH Campaign Photo Shoot

For our client LiAH we were allowed to implement the campaign concept of the new collection. At this point we would like to thank Kilian Bishop for the - as always - very nice cooperation during the two-day photo shooting last week.

Rothaus exhibition booth CMT

Siegelwerk designed this year's exhibition booth for the Badische Staatsbrauerei Rothaus AG at the world's largest public exhibition for tourism and leisure, the CMT in Stuttgart.

The goal was to present the Rothaus world of experience in a traditional and modern way and to invite visitors to a trip to the Black Forest.

Through media interaction points, visitors gained insights into the diversity of the Rothaus World of Experience.

Besides the stand design and the communication concept, our team was responsible for media productions, brochures and the social media campaign.


Stuttgarter Zeitung presented Siegelwerk Manufaktur

Our Siegelwerk Manufaktur was published in a special edition of the Stuttgarter Nachrichten about Manufactures. We are happy to be part of this publication! 


More information about our furniture collection is available at www.swma.design



The Swiss construction machinery manufacturer Ammann commissioned Siegelwerk for the communication concept at the Bauma 2019 trade fair, with the task of providing more emotion and orientation at the almost 6,000 sqm large exhibition stand.

The trade fair appearance was under the motto "Sustainability. Productivity. Connectivity." With the exhibited products Ammann is committed to these values, which were described along the "Road of Innovations".

Anyone looking for more interaction with Ammann:

- could learn more at one of the "Explainer Stations",

- get a clear view from the top and go to the top of one of the asphalt mixing plants

- or demonstrate his own skills at one of the numerous demo shows.

German Design Award Winner 2019

Great news

Our newly founded design studio, Siegelwerk Manufaktur - SWMA for short - has
won the German Design Award 2019 with KEYA & ORWY in the furniture design category.

Statement of the jury: "With the design of a shapely pedestal for personal collectors' or favourite pieces, a harmonious, elegant unity was achieved. A design approach that is as beautiful as it is poetic, which was implemented in a formally appealing and at the same time very high quality".

Let's celebrate!

"With love to detail" in the current CUBE Magazine

A nice article about our Siegelwerk Manufaktur recently appeared in the current issue of the CUBE magazine for architecture, modern living and lifestyle.


More information about our furniture collection is available at www.swma.design

FUSO GD Meeting Rom

This year's FUSO General Distributor Meeting with dealers from all over Europe took place under the motto "Ready to Transform".

The 2-day workshop with five different seminars took place in the centre of Rome. Followed by an exclusive city tour for all participants and an evening event with dinner on a houseboat.

Conclusion: Much input for the participants, stimulating discussions, two successful workshop days. It was great fun as always!


Wow! Our side table KEYA is presented next to other noble side tables in the TREND MAGAZINE 2018/19 of SCHÖNER WOHNEN! We think our KEYA cuts a really good figure! 


More information about our furniture collection is available at www.swma.design

Vans & Drones IAA

As early as 2017, Siegelwerk accompanied the pilot project "Vans & Drones" with a shooting and a film production through Zurich.

Now Siegelwerk supported Mercedes-Benz Vans in terms of trade fair construction and media with its trade fair appearance in the New Mobility World at the IAA Commercial Vehicles 2018: Where the future of mobility begins! The focus was on the Sprinter with a special body for the drone's landing platform.

Porsche Team-Event at Siegelwerk

A successful workshop day lies behind us.

The team development of a Porsche team in our Creative Space was supported by theory input from Silke Vetter on the topic of teamwork and how it can be influenced. This was followed by a Scrum Cooking Event with Rainer Klutsch where the whole team had to face new challenges in sprints.

They thought about it, discussed new solutions, laughed and of course cooked.

Just in time for the evening sun, everyone gathered at the grill station and enjoyed the delicious food in the courtyard. A beautiful day draws to a close.


Welcome Rob!

Here we grow again

Rob has recently started supporting us in the creation.

Rob moved from the UK and after a few years in Atlanta (USA) to Stuttgart and works as freelance art director at Siegelwerk. 

Welcome to the team! Nice to have you with us!

Visit us on Instagram!

We are now also represented at Instagram and we are looking forward to your visit on our profile!

Click here to visit Instagram.


DSA Trophy Design

Together with Studio Kurbos we designed a new trophy for the next years on the occasion of the 10th anniversary of the Daimler Supplier Award.

eCanter Fleet Handover Event

Siegelwerk supported Daimler AG with the conception, planning and implementation of the official fleet handover to the German market leaders in logistics.

The event took place on 14.12.2017 in Berlin.

More information about the project can be found here.


Zeppelin reopening Oberhausen

For Zeppelin Baumaschinen GmbH, Siegelwerk designed and organized the celebrations for the opening of the new branch in Oberhausen.

On 2 days customers, partners and interested parties celebrated in and around the new premises in summery weather. After the concentrated load of laughter, amazement and enthusiasm, the new branch can now be used for its actual tasks.

Explore the Vision Van

Siegelwerk supported Mercedes-Benz Vans with a highlight presentation of the Vision Vans.

The innovation concept was presented at the International Transport Forum 2017 (ITF) in Leipzig. The visitors experienced the vehicle of the future up close, including a demonstration. An exciting premiere!

Daimler Supplier Award 2016

Siegelwerk was commissioned by Daimler AG to design the Daimler Supplier Award 2016. 600 international key suppliers and strategic partners were invited. A thank you for good partnership and top performance to the suppliers and for us a customer feedback that could hardly be better: "That was a great event! Top professional - through and through. You are a great team!"

IF Design Award

Siegelwerk wins the IF Design Award for the Rolls-Royce Art Programme in the Communication category. The winners were selected from more than 5,500 entries from 59 countries. We are very excited and will be beheading a bottle this evening

GEZE highlight production

Siegelwerk supported GEZE, one of the world's leading suppliers of systems for door, window and security technology, with their trade fair appearance at BAU 2017 in Munich. The main focus was on the communication between the departments and exhibits, the equipment concept and an interactive highlight presentation of the new building automation system GEZE Cockpit. The visitors were able to control various influencing factors in a projected microcosm and thus interactively experience the functions of the GEZE Cockpit.

FUSO - "New ways" in Berlin

This year's Canter Workshop took place in Berlin under the motto "New Ways". The Swissôtel Kurfürstendamm provided the perfect setting for the event.

The aim was to provide participants and speakers with plenty of space for discussions. In accordance with the motto "New ways", the aim was to give new impulses to existing structures and to rethink proven strategies in some business areas.

The focus was thus on the 2-day workshop and 7 different seminars.

Conclusion: lots of input for the participants, stimulating discussions, two successful workshop days. It was great fun as always!

Academy opening

The official opening of the FANUC Academy.


Siegelwerk is twice awarded the German Design Award:

Winner in the category Editorial for the Rolls-Royce Art Programme and Special Mention in the category Event for the employee party for BASF's 150th anniversary.

We are delighted and honored to receive these awards.

Siegelwerk wins silver

Siegelwerk wins silver in the category Corporate Events at the BEA Event Award with the project - 150 years BASF.


Finally finished - our Studio 57.

We are looking forward to your visit in our new creative workshop//­/studio//­club//­brainstorming booth ...

BMW Individual Cube

BMW Individual is the most exclusive equipment from BMW that turns the vehicle into an expression of personality. With the BMW Cube, BMW Individual places itself exactly where its target group is - in the most exquisite places in the world.

The BMW Individual Cube arrives at its destination and reveals its extraordinary interior. In this way it takes up space for itself and the brand and creates a special place for customer conversations. BMW Individual products can be experienced interactively. With its independent design, high-quality materials and elaborate production, it perfectly expresses the high quality standards of BMW Individual.

Rolls-Royce Art Book

We proudly present our latest project: The Rolls-Royce Art Programme 2015

The guiding principle "We believe in Art" has been present in the history of Rolls-Royce from the very beginning and it is a logical consequence to continue to express this today. This laid the foundation for the "Rolls-Royce Art Programme" in which a personal commitment to the brand and an inspiring dialogue between Rolls-Royce and the art world is given space.

Siegelwerk was commissioned to contribute to this strategy and for the first time summarised the vision in a work for the public. Artists were highlighted, their works were documented for the commission, exhibitions, art talks and events and the programme was presented.

In order to do justice to the values of the brand, the design is reduced and noble in its implementation. Silver embossing, an open paper structure, a colour core in the title and spine, a binding that can be laid flat and fine design elements result in a harmonious overall picture on which the issues of the coming years will build.

Setra press drive presentation

A "journey" from the past to the present. Conception, planning and realisation of the SETRA press driving show 2016 in Dresden.

BASF celebrates 150 years - the show

Each of the seven days of the employee party on the occasion of the 150th anniversary of BASF SE ended with an extraordinary highlight production. The sky became the stage for an imaginative and unforgettable THANK YOU of BASF SE to its employees. Siegelwerk was responsible for the concept, planning and realization.

150 years BASF

As part of the 150th anniversary celebrations, BASF SE celebrated a colorful party with all its employees right outside the gates of the Ludwigshafen factory. Under the motto "WE CELEBRATE", the simple but ambitious idea was born to thank each of the 80,000 invited guests personally and especially for their time at the company. Siegelwerk was responsible for the concept, planning and implementation.

Canter Workshop 2015

FUSO Canter Workshop 2015 at the Customer Center of the Mercedes-Benz plant in Wörth am Rhein.

Siegelwerk is in the event design yearbook 2015

With the "Rolls-Royce CUBE" and the "FST Trendforum" Siegelwerk is represented with two projects in the current edition of the Event Design Yearbook 2014/2015.

The Stuttgart market hall lights up.

On the occasion of the 100th anniversary of the Stuttgart market hall, Siegelwerk planned and realized a light installation that has been illuminating the glass dome of the art nouveau building in its new splendor since the middle of the year.

Siegelwerk Christmas Party 2013

Our 5 YEARS SIEGELWERKWEIHNACHTSSAUSE at the Heurigen in Stuttgart! Many thanks to all friends, partners and Siegelwerk'ler for the great evening.

Siegelwerk in the new event design yearbook

For the third time in a row, a Siegelwerk project is published in the Eventdesign Yearbook. With the "Dine on the Line", the Rolls-Royce Phantom premiere in Goodwood (UK), Siegelwerk has again made it into the current Event Design Yearbook 2013/2014.

Caterpillar at bauma 2013

Siegelwerk was again commissioned to develop the communication concept for the 8,800 sqm Caterpillar stand at bauma 2013. The agency's tasks included the development and implementation of the graphic and media image of the Caterpillar trade fair presence, the planning and production of the trade fair films and the staging of the trade fair show.

Siegelwerk presents the new RemoteStudio

Our mobile photo studio had its premiere at the IAA exhibition stand of Daimler AG.

The RemoteStudio developed by Siegelwerk is a mobile, interactive photo studio that transforms spontaneous ideas and current events into original snapshots. Modern design combined with high-end photo technology allows the moment to be captured as a high-quality print or sent via e-mail, MMS, Facebook or Twitter using a specially programmed app.

The simple use of the self-timer is a fun technology that turns every situation into a great memory.

During the ten days of use at the IAA, more than 20,000 pictures were taken, printed and sent. The acid test has thus been successfully passed.

If you are interested, we look forward to your call or an e-mail to info@siegelwerk.com.


Hamburg as the exclusive venue for the Canter Workshop 1300+.

Siegelwerk plans and organizes a 2-day event with various workshops for 240 participants consisting of national FUSO sales managers and sales staff as well as internal employees of Daimler AG.

happy holidays

We look back on 12 months full of ideas, creativity, zest for action and extraordinary projects. We would like to thank everyone who helped us to shape this year.

The entire Siegelwerk team wishes you a Merry Christmas and a healthy, successful and happy 2013.


Siegelwerk was commissioned by Rolls-Royce to develop a mobile trademark.

The result is the Rolls-Royce CUBE.

It is both an impressive, three-dimensional trademark and a multifunctional miniature exhibition for the exclusive and unusual places where Rolls-Royce wants to present itself.

The CUBE includes a champagne bar, a touch configurator, a screen for image film presentation and a heritage gallery. All communication media together create an impressive brand experience in a very small space.

Siegelwerk at CUBE combines know-how for communication with a passion for product design.



Commercial Vehicles IAA 2012

Siegelwerk was responsible for the conception, planning and organization of the FUSO highlight presentations Canter 4x4 and Canter Eco Hybrid at the IAA trade fair.

Siegelwerk wins Caterpillar Pitch

Siegelwerk wins Caterpillar Pitch and is thus once again responsible for the brand and product staging at bauma 2013.

Train the Trainer - Canter Eco Hybrid

In preparation for the European market launch of the new Canter Eco Hybrid, Siegelwerk organized and coordinated a "Train the Trainer" event at the Daimler commercial vehicle subsidiary Fuso in Stuttgart. 60 country representatives of the European sales network intensified their Canter Eco Hybrid knowledge in product and marketing workshops as well as during test drives. 

Hain Lifescience Symposium - Stuttgart

On the occasion of its 25th anniversary, Hain Lifescience is stepping up its commitment to the fight against tuberculosis. 

Siegelwerk planned and coordinated a two-day symposium in Stuttgart for this purpose.

Siegelwerk in the event design yearbook 2013

With the project "Daimler - Canter Launch Training" Siegelwerk has again made it into the current Event Design Yearbook 2012/2013.

Siegelwerk in the eventdesign yearbook 2012

With the project "175 Years of Bertelsmann" Siegelwerk has been included in the current event design yearbook 2011/2012.

Welcome Daimler - Welcome FUSO

Efficiency in Transportation. The new FUSO Canter.

With Daimler AG, Siegelwerk wins the industry leader in the automotive/commercial vehicle sector. We are looking forward to the projects ahead of us for the new FUSO Canter.

New customer Qatar Airways

Inspired by quality

Siegelwerk wins Qatar Airways, the up-and-coming 5-star airline, as a new customer. We will dedicate ourselves to joint projects with passion and the highest quality standards.

Our new address is this: Seidenstraße 57

New home

Siegelwerk is moving its headquarters to Seidenstrasse 57, and the spacious premises in a very inspiring creative environment already "inspire" us.