We used the locale, the design of the hotel and its materials as a basis for the identity. The hotel itself of a brutalist aesthetic, showcasing the dark wood and warm concrete of its construction. This gave us the foundation to allow the identity to pop and provide clear opportunities for essential elements, such as signage, to really stand out.

The 1802 identity needed to appeal on multiple levels. As a supplemental brand of Georg Fischer, the new 1802 identity had to fit within the existing GF corporate visual language, but also have enoughappeal for casual tourists and visitors to the Schaffhausen area.

The name 1802 is derived from the founding year of Georg Fischer. With their long and layered history, we felt it was important for the logo to reflect that sense of heritage. This led us to create an identity that was unmistakably connected to the GF corporate brand, while maintaining its own personality.

We settled on a modern typeface with a subtle nod to the past, paired with the iconic plus motif taken from the GF brand logo. The result is an identity that balances history and modernity, while maintaining a clear connection to its roots.

One challenge we faced was the timing of the hotel launch. As the premesese were still under construction and because of the time of year, it made promotional photography for the launch difficult. We were able to use our new competency in AI/CGI image creation to augment the photography we had and fast forward to a warmer more attractive time of year without waiting for the seasons to change or the construction to be finished.

Creating the signage for the hotel and restaurant also meant that we could developan iconic language. Each waypoint needed a visual cue for non-German and non-English speaking guests.

It was important that the Restaurant 1802 brand to feel part of the larger 1802 identity, but have its own character too. We wanted it to be reflective of the quality experience restaurants guests would have when arriving and eating the wonderful dishes at the restaurant. We incorporated a luxurious gold and grey palette to add a level of exclusivity and to separate it from the hotel.