Siegelwerk was established more than 17 years ago as a creative partner for ambitious brands in the automotive, fashion & lifestyle, consumer goods, and industrial sectors.
Today we are excited to welcome Jojo Lincke as our new Partner and Managing Director, effective June 1, 2025.

Jojo will not only strengthen our leadership team but will take a key role in shaping our strategic direction in Intelligent Content Creation – bringing a clear vision, deep technological expertise, and a profound understanding of the evolving needs of modern brand communication.

With over 25 years of experience in digital transformation and content production, Jojo carries a wealth of leadership and expertise. As the former owner and CCO of Mackevision and most recently Managing Director & Executive Lead for Content Production Innovation at Accenture Song, he has built and led global teams, launched cutting-edge programs focused on Generative AI, Digital Twins, and data-driven content strategies, and established international production networks. Jojo has served leading brands across the automotive, fashion & lifestyle, and consumer goods industries and his collaborations with companies like Adobe, NVIDIA, and Dassault have consistently pushed the boundaries of what’s possible in digital content creation.

Eric Brendel: “I couldn’t be prouder to welcome Jojo as my new partner. His experience, innovative mindset, and strategic depth are a tremendous asset to Siegelwerk. Our clients and partners will directly benefit from his expertise in Generative AI, dynamic content automation, 3D asset orchestration, and scalable brand storytelling. Together with Nora Kleine (General Manager) and Rob Williams (Creative Director), we form a strong leadership team with a clear mission: to deliver tailored, tech-driven creative solutions for the next generation of brand content – scalable, efficient, and impactful.”

WHAT’S NEXT?
This is just the beginning. More exciting developments will follow in the coming weeks.

Stay tuned – and welcome to the team, Jojo!

#Siegelwerk #Leadership #IntelligentContent #CreativeInnovation #GenerativeAI #DigitalTransformation #FutureOfContent #CreativeTech #WhatsNext?

A familiar face in the Siegelwerk network for more than 6 years.

After a very successful collaboration as a freelancer, we are now all the more pleased to welcome Philipp Hinderer as a permanent team member at Siegelwerk.

Since 1 September, Philipp has been responsible for product and interior design as Creative Director.

Welcome to the team! Nice to have you with us!

At the IAA TRANSPORTATION 2022 in Hanover, we were able to design the trade fair appearance for FUSO and present the NEXT GENERATION eCANTER.

Our aim was to design a sustainable stand that showcases the brand and products in the media and can be reused in modular form for further trade fair appearances.

The furniture consisted of various modules: an information counter, coffee bar, seating, a product bar with integrated touchscreen and much more.

The highlight vehicle was set centre stage by a dynamic light installation and a large LED wall.

In order to make optimum use of the stand space, one of the two exhibits was converted into a meeting room.

We would like to thank FUSO and all other partners for the great cooperation.

Last week we had an enjoyable shoot, with our client FUSO, photographing the brand new Canter. We also have several more photo shoots planned in the next few weeks to capture the new Canter at work in many of its real-life scenarios.

We can’t wait, in fact we are Ready To Capture more! 

As long term FUSO partners, Siegelwerk was tasked to become brand guardians and to develop a style that was not only consistent, but flexible enough to stand the test of time. 

See project

On behalf of our automotive industry client we were commissioned to design and layout their Declaration of Principles for Social Responsibility and Human Rights, in a total of 12 languages.

This policy statement summarises their commitment to human rights and forms the binding basis for the implementation of human rights standards within the entire business.

LINK 

We are pleased to present you the new Rothaus Van. For the Badische Staatsbrauerei Rothaus AG, Siegelwerk designed and implemented a mobile bar van from a Mercedes 508 D vintage car.

The goal was to create a mobile brand tool that can be used flexibly at events and always has the most important thing ready for visitors: an ice-cold Tannenzäpfle

Cheers!

We are happy to welcome Mona to our team! She recently joined our creative team. 

Welcome, Mona!

It's great to have you with us! 

DESIGN IN STUTTGART

Thank you for the nice article about our Siegelwerk Manufaktur and our creative area Seidenstrasse in the newest "Geheimtipp Stuttgart" Magazine.

Read the full article here.

Siegelwerk had the pleasure of hosting the first ever digital AGM for global technology company TeamViewer. Instead of the initial plan of hosting a live event, TeamViewer addressed its shareholders and stakeholders via a livestream from its headquarters in Göppingen. 

The generous stage architecture made it possible to comply with COVID distancing rules, so that the Executive Board and the Supervisory Board could be on site in person. The simple design/lighting concept successfully enhanced the speakers environment without being distracting for the online viewers.

For our client LiAH we were allowed to implement the campaign concept of the new collection. At this point we would like to thank Kilian Bishop for the - as always - very nice cooperation during the two-day photo shooting last week.

Our Siegelwerk Manufaktur was published in a special edition of the Stuttgarter Nachrichten about Manufactures. We are happy to be part of this publication! 

More information about our furniture collection is available at www.swma.design

Great news

Our newly founded design studio, Siegelwerk Manufaktur - SWMA for short - has
won the German Design Award 2019 with KEYA & ORWY in the furniture design category.

Statement of the jury: "With the design of a shapely pedestal for personal collectors' or favourite pieces, a harmonious, elegant unity was achieved. A design approach that is as beautiful as it is poetic, which was implemented in a formally appealing and at the same time very high quality".

Let's celebrate!

This year's FUSO General Distributor Meeting with dealers from all over Europe took place under the motto "Ready to Transform".

The 2-day workshop with five different seminars took place in the centre of Rome. Followed by an exclusive city tour for all participants and an evening event with dinner on a houseboat.

Conclusion: Much input for the participants, stimulating discussions, two successful workshop days. It was great fun as always!

As early as 2017, Siegelwerk accompanied the pilot project "Vans & Drones" with a shooting and a film production through Zurich.

Now Siegelwerk supported Mercedes-Benz Vans in terms of trade fair construction and media with its trade fair appearance in the New Mobility World at the IAA Commercial Vehicles 2018: Where the future of mobility begins! The focus was on the Sprinter with a special body for the drone's landing platform.

Here we grow again

Rob has recently started supporting us in the creation.

Rob moved from the UK and after a few years in Atlanta (USA) to Stuttgart and works as freelance art director at Siegelwerk. 

Welcome to the team! Nice to have you with us!

Together with Studio Kurbos we designed a new trophy for the next years on the occasion of the 10th anniversary of the Daimler Supplier Award.

For Zeppelin Baumaschinen GmbH, Siegelwerk designed and organized the celebrations for the opening of the new branch in Oberhausen.

On 2 days customers, partners and interested parties celebrated in and around the new premises in summery weather. After the concentrated load of laughter, amazement and enthusiasm, the new branch can now be used for its actual tasks.

Siegelwerk was commissioned by Daimler AG to design the Daimler Supplier Award 2016. 600 international key suppliers and strategic partners were invited. A thank you for good partnership and top performance to the suppliers and for us a customer feedback that could hardly be better: "That was a great event! Top professional - through and through. You are a great team!"

Siegelwerk supported GEZE, one of the world's leading suppliers of systems for door, window and security technology, with their trade fair appearance at BAU 2017 in Munich. The main focus was on the communication between the departments and exhibits, the equipment concept and an interactive highlight presentation of the new building automation system GEZE Cockpit. The visitors were able to control various influencing factors in a projected microcosm and thus interactively experience the functions of the GEZE Cockpit.

The official opening of the FANUC Academy.

Siegelwerk wins silver in the category Corporate Events at the BEA Event Award with the project - 150 years BASF.

BMW Individual is the most exclusive equipment from BMW that turns the vehicle into an expression of personality. With the BMW Cube, BMW Individual places itself exactly where its target group is - in the most exquisite places in the world.

The BMW Individual Cube arrives at its destination and reveals its extraordinary interior. In this way it takes up space for itself and the brand and creates a special place for customer conversations. BMW Individual products can be experienced interactively. With its independent design, high-quality materials and elaborate production, it perfectly expresses the high quality standards of BMW Individual.

A "journey" from the past to the present. Conception, planning and realisation of the SETRA press driving show 2016 in Dresden.

As part of the 150th anniversary celebrations, BASF SE celebrated a colorful party with all its employees right outside the gates of the Ludwigshafen factory. Under the motto "WE CELEBRATE", the simple but ambitious idea was born to thank each of the 80,000 invited guests personally and especially for their time at the company. Siegelwerk was responsible for the concept, planning and implementation.

With the "Rolls-Royce CUBE" and the "FST Trendforum" Siegelwerk is represented with two projects in the current edition of the Event Design Yearbook 2014/2015.

Our 5 YEARS SIEGELWERKWEIHNACHTSSAUSE at the Heurigen in Stuttgart! Many thanks to all friends, partners and Siegelwerk'ler for the great evening.

Siegelwerk was again commissioned to develop the communication concept for the 8,800 sqm Caterpillar stand at bauma 2013. The agency's tasks included the development and implementation of the graphic and media image of the Caterpillar trade fair presence, the planning and production of the trade fair films and the staging of the trade fair show.

Hamburg as the exclusive venue for the Canter Workshop 1300+.

Siegelwerk plans and organizes a 2-day event with various workshops for 240 participants consisting of national FUSO sales managers and sales staff as well as internal employees of Daimler AG.

Siegelwerk was commissioned by Rolls-Royce to develop a mobile trademark.

The result is the Rolls-Royce CUBE.

It is both an impressive, three-dimensional trademark and a multifunctional miniature exhibition for the exclusive and unusual places where Rolls-Royce wants to present itself.

The CUBE includes a champagne bar, a touch configurator, a screen for image film presentation and a heritage gallery. All communication media together create an impressive brand experience in a very small space.

Siegelwerk at CUBE combines know-how for communication with a passion for product design.

Siegelwerk was responsible for the conception, planning and organization of the FUSO highlight presentations Canter 4x4 and Canter Eco Hybrid at the IAA trade fair.

In preparation for the European market launch of the new Canter Eco Hybrid, Siegelwerk organized and coordinated a "Train the Trainer" event at the Daimler commercial vehicle subsidiary Fuso in Stuttgart. 60 country representatives of the European sales network intensified their Canter Eco Hybrid knowledge in product and marketing workshops as well as during test drives. 

With the project "Daimler - Canter Launch Training" Siegelwerk has again made it into the current Event Design Yearbook 2012/2013.

With the project "175 Years of Bertelsmann" Siegelwerk has been included in the current event design yearbook 2011/2012.

Inspired by quality

Siegelwerk wins Qatar Airways, the up-and-coming 5-star airline, as a new customer. We will dedicate ourselves to joint projects with passion and the highest quality standards.