A campaign is a time-limited action that advertises a certain product or service with the intention of promoting and increasing sales and thus consolidating or strengthening its market position. A print campaign focuses on printed communication media: magazines, advertising, newspapers, catalogues, books, posters, brochures, leavelets, calendars, giveaways, etc. At the concept stage of a print campaign, aspects such as timing, metrics, goal and messaging are of particular importance in order to ensure a campaign’s effectiveness.